Although the SelfNeutral seal transcends current labelling and sealing schemes, it builds from the compatibility with several other important green initiatives. Therefore, a bridge is laid down between the present and the future, aggregating the myriad of paths into a single one. This works through SelfNeutral points attribution, that is to say, whenever an approved environmental practice or self-proposed mechanism is implemented, redundancy excluded, a SelfNeutral point is awarded (for example compliance with the ISO 50001 guidelines).

This mechanic promotes “green” competition and a better way to communicate with consumers, while allowing the congregation of relevant standards and self-proposed measures.


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